Honda

PT Astra Honda Motor (AHM) was established by Astra and Honda Motor Co., as the company in charge of managing manufacturing and marketing activities for Honda motorcycles in Indonesia, and also a global player for several export destination countries. Astra also has under its business structure Honda Sales Operation (HSO), serving as one of AHM's main dealers responsible for motorcycle and spare parts sales, as well as after sales services for Honda motorcycles.

Products and Services
Honda motorcycles that are marketed in Indonesia possess high performance superiority to fulfill expectations of motorcycle consumers in various market segments. In 2019, AHM introduced 27 new models for the domestic market, including 6 big bikes, and 6 models for the export market. In 2019, AHM continuously adapted to the current trends and customer demands. AHM introduced several models of casual fashionable scooters, including Genio for the young generation consumers and ADV 150 as an "urban explorer scooter".

Production Faciities
AHM aspires to realize the dreams of Honda motorcycle owners, by leveraging its competitive edge in managing total production capacity of 5.3 million units per year to satisfy demand in the domestic and global markets. Since starting production operation in Indonesia up to December 2019, AHM has recorded total aggregate production in excess of 70 million units. AHM utilizes 5 plants of production that highlight manufacturing power with smart manufacturing technology and cost structure advantage through supply chain support with a network of 163 first tier suppliers. The production strategy relies on the application of the latest automotive technology and automation that drive continuous improvements of processes, innovation and added value.

Marketing and Service Network
The Honda motorcycle sales team is spread over 29 main dealers and more than 1,700 dealers. For ] aftersales service needs, there is a maintenance network with more than 3,700 Honda motorcycle repair shops, also known as AHASS (Astra Honda Authorized Service Station), and more than 8.500 authorized spare parts shops with extensive area coverage.